XTEP SIGNS CONTRACT WITH JEREMY LIN, COOPERATION TO CREATIVE BABY PRODUCTS
In 2019, Xtep officially signed a contract with Jeremy Lin, making the 2019 NBA champion a brand ambassador for Xtep's basketball segment. Xtep also announced the "Basketball product line co-creation plan" hoping that the cooperation with professional athlete Jeremy Lin will improve the professionalism of the product, meeting the needs of consumers. Jeremy Lin shared, “From the moment I started thinking about signing a contract with Xtep, the first thing that attracted me was Xtep's unique brand development path: Trust with perseverance, confidence combined with uniqueness. unique. Second, I also see the professionalism and innovation power of Xtep. I also hope that through the plan of co-creating products with Xtep, more people will join and love basketball."